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Features of DESCRIPTION META tags in public home pages

Timothy C. Craven

The University of Western Ontario, Canada, t.craven{at}uwo.ca

A random sample of 628 Web pages registered with Yahoo! was analyzed for use of META tags and specifically the DESCRIPTION tag; 357 contained META tags and 163 used the DESCRIPTION tag. Some of the descriptions greatly exceeded typical length guidelines of 150 or 200 characters. A minority duplicated exactly phrasing found in the visible text; most repeated some words and phrases. Noun phrases were slightly more common than complete sentences. Content usually related to responsible corporate bodies and their products and services; information about the page or site itself was included in about one-third of descriptions.

Journal of Information Science, Vol. 26, No. 5, 303-311 (2000)
DOI: 10.1177/016555150002600503
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Home page
 Journal of Information ScienceHome page
T. C. Craven
Variations in Use of Meta Tag Keywords by Web Pages in Different Languages
Journal of Information Science, June 1, 2004; 30(3): 268 - 279.
[Abstract] [PDF]