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Crowdsourcing, attention and productivity
1 Social Computing Lab, HP Laboratories, Palo Alto, CA, USA
* To whom correspondence should be addressed. E-mail: bernardo.huberman{at}hp.com.
We show through an analysis of a massive data set from YouTube that the productivity exhibited in crowdsourcing exhibits a strong positive dependence on attention, measured by the number of downloads. Conversely, a lack of attention leads to a decrease in the number of videos uploaded and the consequent drop in productivity, which in many cases asymptotes to no uploads whatsoever. Moreover, short-term contributors compare their performance to the average contributors performance while long-term contributors compare it to their own media.
First published on October 9, 2009, doi:10.1177/0165551509346786 |
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