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Journal of Information Science
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Article

Crowdsourcing, attention and productivity

Bernardo A. Huberman1*, Daniel M. Romero2, and Fang Wu1

1 Social Computing Lab, HP Laboratories, Palo Alto, CA, USA
2 Center for Applied Mathematics, Cornell University, Ithaca, NY, USA

* To whom correspondence should be addressed. E-mail: bernardo.huberman{at}hp.com.


   Abstract

We show through an analysis of a massive data set from YouTube that the productivity exhibited in crowdsourcing exhibits a strong positive dependence on attention, measured by the number of downloads. Conversely, a lack of attention leads to a decrease in the number of videos uploaded and the consequent drop in productivity, which in many cases asymptotes to no uploads whatsoever. Moreover, short-term contributors compare their performance to the average contributor’s performance while long-term contributors compare it to their own media.

First published on October 9, 2009, doi:10.1177/0165551509346786

Journal of Information Science 2009;35:758.

A more recent version of this article appeared on December 1, 2009


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